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CPG Radar brings the market into focus.

  • Expert-structured data built and validated by experienced CPG operators
  • Ingredients, claims, products, brands, and sentiment organized into one connected view
  • Continuous visibility into category movement, product activity, and emerging demand
  • Faster answers built around the decisions commercial and innovation teams need to make

Accelerate your next market move.

Schedule a demo tailored to your business goals and discover how the platform helps teams move from insight to action faster.

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Trusted by the teams shaping the future of ingredients and innovation.

“CPG Radar’s evaluation of concept formulas, active ingredients, and competitive positioning in the Women’s Health supplement space helped us identify unique opportunities. Collaborating expedited our assessment of the competitive landscape and ingredient efficacy, revealing potential advantages and white space in the market. The AI technology provided a faster, more comprehensive analysis than we could achieve internally. Signals delivers high-quality market assessments with extensive data points in less time.”
“Working with Signals has helped us elevate our product development work. The balance of consumer insights, scientific validation, competitor products, and more helps in the many different stages of development: from initial concept building to formulation work to active development. The CPG Radar team makes collaboration a breeze whenever there is a need for deeper analysis on anything.”
“CPG Radar has helped accelerate innovation at Plexus Worldwide. Its extensive database of nutrition products and clinical science allows us to evaluate unique ingredient combinations that resonate with our consumers, enhancing our new product discovery process.”
“The LeadLogic tool has made a positive impact in converting leads to opportunities in our sales pipeline. CPG Radar can translate our ideas to actionable solutions, and they have demonstrated a true willingness to iterate and innovate for shared success. Our joint efforts are paving the way toward demonstrating a strong, measurable link between account-based marketing programs and revenue generation—real ROI that speaks to the power of this partnership.”
“LeadLogic is intuitive, straightforward, and easy to use. One of the things we value most is how responsive and collaborative the CPG Radar team is. The reports and tools available are exactly what our sales team needs, providing meaningful insights into customer behavior, ingredient trends, and product formulation concepts. CPG Radar has become an essential part of our workflow.”
“By leveraging their AI platform along with their massive brand and ingredient database, CPG Radar can offer unparalleled support in new product development, clinical study design, and substantiating claims with existing clinical data. This unique approach not only drives innovation but also empowers customers to make informed, evidence-based decisions in a rapidly evolving market.”

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