Built on data you can trust.

Signals synthesizes data from three distinct sources to provide a complete picture of ingredient efficacy and market positioning.

Science

Peer-reviewed clinical studies indexed in PubMed, scored for quality, study design, and statistical significance.

DATA INCLUDES

  • Quality scores (0–100)
  • Study type & sample size
  • Journal impact tier
  • Citation counts

Claims

Marketing claims extracted from product labels, descriptions, and brand communications across thousands of SKUs.

DATA INCLUDES

  • Verbatim claim text
  • Benefit categorization
  • Claim frequency
  • Brand attribution

Perception

Consumer interest signals from search behavior, social conversations, and product reviews.

DATA INCLUDES

  • Search volume & trends
  • Illustrative quotes
  • Keyword associations
  • Trend direction

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Signals helps teams see where the market is moving next.

Signals analyzes more than 85,000 wellness products across 20 benefit categories, using data sourced from e-commerce platforms where product visibility and ratings serve as strong indicators of commercial relevance.

View Success Stories

10K+

Brands Tracked

85K+

Products Covered

20K+

Clinical Studies

1.9M+

Marketing Claims

orange capsules
“The AI technology provided a faster, more comprehensive analysis than we could achieve internally. Signals delivers high-quality market assessments with extensive data points in less time.”

Frequently Asked Questions

What is Signals?

Signals is a market intelligence platform focused on ingredients, consumer trends, claims, formulations, and category evolution within the CPG space. It helps users understand where markets are moving, which ingredients are gaining traction, and how brands are positioning products over time.

What kind of insights can Signals provide?

Signals can surface insights related to:

  • Ingredient growth and decline
  • Consumer sentiment and emerging needs
  • Trending claims and positioning
  • Competitive formulation patterns
  • Category growth areas
  • White space opportunities
  • Scientific and clinical alignment
  • Co-ingredient relationships and formulation evolution

How is Signals different from traditional trend reports?

Traditional reports are often static snapshots. Signals is designed to be more exploratory and actionable. Users can investigate categories, ingredients, claims, and formulation patterns dynamically, allowing teams to validate ideas, explore hypotheses, and uncover less obvious opportunities in real time.

Who typically uses Signals?

Signals is commonly used by:

  • Innovation and R&D teams
  • Marketing and insights teams
  • Strategic planning teams
  • Product developers
  • Medical and scientific affairs teams
  • Sales and business development teams looking for market-backed narratives

How does Signals help identify whitespace opportunities?

Signals helps teams uncover emerging opportunities by analyzing how ingredients, claims, formats, and consumer interests are evolving across categories. Users can quickly identify where demand is growing, where innovation is becoming crowded, and where unmet needs may still exist — helping support smarter innovation, positioning, and strategic decision-making.