Challenge

Kerry prides itself as being on the forefront of innovation. AI tools were a natural interest as they looked for ways to streamline sales opportunities.

Insight

A repeatable, data-backed sales story converts more leads than ad-hoc pitching, and it scales to every brand Kerry targets.

Solution

CPG partnered with Kerry to build a targeted, repeatable sales story framework that showcased their ingredients. The sales story featured a competitive heatmap analysis, breaking down how Kerry’s target brand compared to its biggest competitors across categories and key personas. It then explored the markets and consumers of interest illuminated as potential whitespace opportunities within that heatmap analysis, and showed how Kerry solutions could help the brand better reach those audiences through target product concepts.

Impact

The approach was so successful that it was used as the basis for a CPG Radar experience at SupplySide Global in 2025. CPG Radar facilitated warm, data-led discussions with 15 market-leading brands in a private breakout room at the show. Each conversation helped Kerry either make a strong introduction to a brand of interest, or have a productive, exploratory conversation with an existing client.

Kerry-ProActive-Health-Testimonial
“The LeadLogic tool has made a positive impact converting leads to opportunities in our sales pipeline. CPG Radar is able to translate our ideas into actionable solutions, and they iterate and innovate for shared success.”
“CPG Radar has been an integral enabler for our B2B business. It saves countless hours of mapping our portfolio fit into each company we pitch to. The bespoke formulations it recommends have started to change the game in our customers’ eyes.”