Challenge

The brand planned a horizontal expansion into a new category with 30+ ingredients under consideration. Vetting across PD, Market Insights, Scientific Affairs, and Execs risked dragging timelines into years.

Insight

The volume of ingredients made alignment across teams slow and resource intensive.

Solution

The product development team used Signals to screen and prioritize the ingredient list.

Impact

Signals narrowed the list from 30+ to 5 high potential ingredients in weeks. Turnkey profiles validated consumer demand and scientific credibility, arming PD to seek stakeholder buy in and accelerate the launch schedule.

30+ to 5  

Ingredients shortlisted in weeks