Global Leader in Health & Nutrition Maps Women’s-Health White Space In Two Weeks
Challenge
A global leader in health and nutrition wanted to continue their legacy of market leadership, and looked for smart ways to identify opportunities in the women’s health space, a market they intended to grow in.
Insight
In a mature category like women’s health, the best opportunities sit in the gap between what science supports and what’s already on shelf, and synergy analysis surfaces it faster than internal review.
Solution
CPG Radar and Signals compared their plan to existing formulas in market, and analyzed the synergies of the ingredients, using proprietary data.
Impact
Helped identify unique opportunities and white space, with a faster and more comprehensive analysis than the team could achieve internally, effectively cutting down timing from months down to two weeks.
“Their evaluation of concept formulas, active ingredients, and competitive positioning in the Women’s Health supplement space helped us identify unique opportunities. Signals delivers high quality market assessments with extensive data points in less time.”