Challenge

Stratum’s Sales team needed better reporting and tools to surface insights on customer behavior, ingredient trends, and formulation concepts. In addition they wanted assistance on identifying target brands to pitch and building ingredient-led stories around improving target brands’ product lines.

Insight

When market intelligence and sales tools share one workflow, a team moves from raw ingredient trend to targeted pitch without losing momentum.

Solution

As an early adopter, Stratum has seen every iteration of both Signals and LeadLogic, and remarks regularly how rapid the progress has been. Stratum’s execs report having gotten value out of ever tool and feature CPG has ever rolled out.

Impact

The reports and tools now give the Sales team meaningful insights, and CPG Radar has become an essential part of the workflow. Stratum is adapting their sales playbooks for targeted, branded opportunities, and using CPG’s brand data to fuel segmentation analysis.  CPG partners with Stratum to support their sales conversations with some of the biggest CPG companies in the world.

Stratum-Nutrition-Testimonial
“Our experience with CPG Radar has been outstanding from the start. The reports and tools are exactly what our Sales team need, providing meaningful insights into customer behavior, ingredient trends, and product formulation concepts.”